UpMyB

D2C Ecommerce Store App

A blazing-fast direct-to-consumer store on your customers’ home screens with one-tap checkout.

D2C brands lose over 70% of potential orders to slow mobile browsers. An app creates an uninterrupted shopping experience with instant UPI checkout, abandoned cart push recovery, and live courier tracking.

Who is the audience?

Screens involved

User journey flow

flowchart TD
    A["Opens App via Push or Icon"] --> B["Browses Curated Drops"]
    B --> C["Views Product with Multi-media Gallery"]
    C --> D["Selects Variant & Adds to Cart"]
    D --> E["Automatic Coupon Applied"]
    E --> F["Selects Saved Address"]
    F --> G["One-Tap UPI Payment"]
    G --> H["Order Confirmation & AWB Generated"]
    H --> I["Real-Time Dispatch Updates via Push & WhatsApp"]

System architecture

flowchart LR
    App["Ecommerce Mobile App"] --> Edge["CDN & Edge API"]
    Edge --> Catalog["Catalog & Inventory Service"]
    Edge --> OrderSvc["Cart & Order Engine"]
    OrderSvc --> Shiprocket["Shiprocket / Delhivery Courier API"]
    OrderSvc --> PayGateway["UPI & Gateway Engine"]
    OrderSvc --> ERP[("PostgreSQL Orders DB")]
    Catalog --> Elastic[("Search & Filter Index")]

Key features

Admin capabilities

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