UpMyB

Creator content studio

Turns one long video into posts, shorts ideas and a week of captions. For: Creators and small media teams.

The problem

One video takes hours to turn into posts, captions and clips, so most creators post less than they could.

How it works

Built from: youtube, instagram, claude, elevenlabs, razorpay.

flowchart LR
  C(["Your customer"]) <-->|"asks, pays, gets updates"| APP["Your app<br/>Creator app: review and approve each post in a swipe"]
  APP --> L{{"Your logic<br/>the rules that are yours"}}
  subgraph EX["Apps that already exist: APIs and MCP servers"]
    A0["YouTube<br/>Source videos and transcripts"]
    A1["Instagram<br/>Where approved posts are published"]
    A2["Claude (AI)<br/>Writes posts and captions in the creator's voice"]
    A3["ElevenLabs<br/>Voice for audio versions"]
    A4["Razorpay<br/>Subscriptions and tips"]
  end
  L --> A0
  L --> A1
  L --> A2
  L --> A3
  L --> A4
  L --> DB[("What it keeps<br/>Videos and transcripts, Drafts and approvals, Schedule")]
  L --> OWN["Admin dashboard<br/>Content calendar and brand voice settings"]
  classDef yours fill:#1691D6,stroke:#0a5f95,color:#fff
  classDef ext fill:#E6F3FB,stroke:#1691D6,color:#12112E
  class APP,L,DB,OWN yours
  class A0,A1,A2,A3,A4 ext

The logic

  1. When creator adds a video link: Fetch the transcript and find the key moments
  2. When moments found: Draft posts, captions and a posting schedule
  3. When creator reviews: Approve, edit or reject each item
  4. When approved items: Publish at the scheduled times
  5. When a post performs well: Suggest a follow-up on the same topic
flowchart LR
  subgraph R0["Rule 1"]
    direction TB
    W0{{"When: Creator adds a video link"}} --> T0["Then: Fetch the transcript and find the key moments"]
  end
  subgraph R1["Rule 2"]
    direction TB
    W1{{"When: Moments found"}} --> T1["Then: Draft posts, captions and a posting schedule"]
  end
  subgraph R2["Rule 3"]
    direction TB
    W2{{"When: Creator reviews"}} --> T2["Then: Approve, edit or reject each item"]
  end
  subgraph R3["Rule 4"]
    direction TB
    W3{{"When: Approved items"}} --> T3["Then: Publish at the scheduled times"]
  end
  subgraph R4["Rule 5"]
    direction TB
    W4{{"When: A post performs well"}} --> T4["Then: Suggest a follow-up on the same topic"]
  end
  S(["Start"]) --> R0 --> R1 --> R2 --> R3 --> R4 --> E(["Done and logged"])
  classDef when fill:#E6F3FB,stroke:#1691D6,color:#12112E
  classDef then fill:#1691D6,stroke:#0a5f95,color:#fff
  classDef end1 fill:#12112E,stroke:#12112E,color:#fff
  class W0,W1,W2,W3,W4 when
  class T0,T1,T2,T3,T4 then
  class S,E end1

What can be developed

The money (illustrative example)

The customer pays ₹1499 per creator, per month. API and hosting costs: AI writing ₹400, Voice and audio ₹300, Hosting ₹100, together ₹800. Net profit ₹699.

sankey-beta
Customer pays,AI writing,400
Customer pays,Voice and audio,300
Customer pays,Hosting,100
Customer pays,Net profit,699

Watch out for

Build this for me