Message templates
Write templates Meta approves.
When you need one
Messages that start a conversation outside the 24-hour reply window must use an approved template.
Categories
• Utility: updates people expect, such as confirmations and reminders.
• Marketing: offers and announcements to people who opted in.
• Authentication: one-time codes.
Tips for approval
• Use variables for names and dates.
• Do not start or end a template with a variable.
• Keep utility templates free of promotional words.
• End with a clear next step.
Try the template helper on the WhatsApp automation page.