SIIMA
SIIMA, South India's top awards show, draws the highest viewership and 1.5B+ digital impressions yearly, owned by Vibri.
The Challenge
SIIMA wasn’t your ordinary website project. With massive spikes in traffic and intense user engagement, especially during voting seasons, it required a robust, high-performance backend that could handle the pressure without compromising on speed or user experience. The challenge was to build an infrastructure that supported seamless, real-time voting for millions, ensuring every vote counted without delay or lag—a feat that demanded precision in both architecture and development.
Every element, from dynamic visuals to fluid navigation, had to mirror SIIMA’s identity and create an immersive experience that fans, voters, and celebrities alike would find memorable and engaging.
Our Approach
We knew SIIMA wasn't just a website; it was a digital stage for cinematic excellence. We dived deep into the heart of entertainment fans, understanding their desire for seamless access, dynamic visuals, and an experience that matched the event's prestige. Our key insight? They wanted more than a platform—they wanted an experience that celebrated their passion, embodied the glamour of the industry, and enabled them to cast their votes effortlessly, with excitement and confidence.
The Solution
Results & Impact
The results were undeniable: a record-breaking engagement with millions of votes cast smoothly, even during peak traffic.