SIIMA-UPMYB

SIIMA

SIIMA, South India's top awards show, draws the highest viewership and 1.5B+ digital impressions yearly, owned by Vibri.

  • Client: SIIMA
  • Service: Website Development
  • Date: Aug '2024
SIIMA - UPMYB

The Challenge

SIIMA wasn’t your ordinary website project. With massive spikes in traffic and intense user engagement, especially during voting seasons, it required a robust, high-performance backend that could handle the pressure without compromising on speed or user experience. The challenge was to build an infrastructure that supported seamless, real-time voting for millions, ensuring every vote counted without delay or lag—a feat that demanded precision in both architecture and development.

Every element, from dynamic visuals to fluid navigation, had to mirror SIIMA’s identity and create an immersive experience that fans, voters, and celebrities alike would find memorable and engaging.

Kombucha

Our Approach

We knew SIIMA wasn't just a website; it was a digital stage for cinematic excellence. We dived deep into the heart of entertainment fans, understanding their desire for seamless access, dynamic visuals, and an experience that matched the event's prestige. Our key insight? They wanted more than a platform—they wanted an experience that celebrated their passion, embodied the glamour of the industry, and enabled them to cast their votes effortlessly, with excitement and confidence.

The Solution

We crafted a powerhouse solution: an interactive, visually stunning site designed to handle peak voting traffic with ease. From building a complex, resilient backend for seamless vote processing to designing a brand-aligned, immersive interface, we ensured SIIMA’s site felt as prestigious as the event itself. Partnering with top UI designers and server specialists, we crafted an experience that could captivate audiences, withstand high traffic, and honor the SIIMA legacy in every click.
Kombucha
Kombucha

Results & Impact

The results were undeniable: a record-breaking engagement with millions of votes cast smoothly, even during peak traffic.

"They have an incredibly hardworking team at affordable pricing. UPMYB has built the website earlier than expected, and they continue to complete new tasks within the client's budget and timeline."

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